Manchester, VT — One of America’s oldest outdoor retailers, The Orvis Company, has announced plans to close 31 stores and five outlets in 2026 as part of a major effort to streamline operations and refocus its business strategy.
The Vermont-based company, founded in 1856, is known for its premium fly-fishing gear, outdoor apparel, and commitment to conservation. But changing market conditions and shifting trade policies have forced Orvis to rethink its long-term retail approach.
Major Retail Adjustments Ahead
According to AL.com, Orvis President Simon Perkins said the decision was driven by both economic pressures and a need to evolve with changing consumer habits.
“Like many in retail, Orvis’ business model faced a sizable shift with the introduction of an unprecedented tariff landscape,” Perkins said in a statement.
He added that the move is part of a larger plan to strengthen the company’s future.
“In order for the company to ensure a durable brand and model for decades to come, we are focusing on our core strengths and making the difficult but necessary decision to rescale the business by tightening our assortment and reducing our corporate store footprint.”
Stores Closing in 2026
The company confirmed that 31 retail stores and five outlets will permanently close next year, though specific locations have not yet been announced.
Orvis currently operates two retail stores in Alabama — one at The Summit in Birmingham and another at Bridge Street Town Centre in Huntsville — as well as dozens of others across the country.
While the closures represent a major shift, Orvis emphasized that the brand’s commitment to outdoor innovation and conservation will remain central to its identity.
“This is about ensuring Orvis continues to lead in innovation, serve our angling and upland communities, and protect the wild places we love,” Perkins said.
A Legacy of Outdoor Excellence
Founded in 1856 by Charles F. Orvis, the company began as a small fly-fishing business and has grown into a global outdoor lifestyle brand. Orvis has been privately owned by the Perkins family since 1965 and currently employs around 1,500 people.
Despite the upcoming closures, Orvis plans to continue expanding its digital presence and wholesale partnerships while maintaining a strong focus on its fly-fishing and upland hunting heritage.
Industry Challenges and Shifting Retail Trends
The outdoor retail sector has faced mounting challenges in recent years, including rising tariffs, inflation, and online competition. Experts say the decision by Orvis reflects a broader industry trend where traditional retailers are consolidating physical operations in favor of leaner, more sustainable business models.
For outdoor enthusiasts, Orvis remains a respected brand synonymous with craftsmanship, conservation, and community. The company says its goal is to build a more adaptable and durable foundation for the decades ahead.
What are your thoughts on Orvis’ decision to close dozens of locations after nearly 170 years in business? Share your opinions in the comments below.
